Our purpose is protecting yours.

Brand protection. Intellectual property. Trade marks. Commercial strategy.

We empower startups and scaling brands with commercially-minded strategies and support to protect and scale their most valuable asset – their brand.

Make bold moves.

Your brand is the foundation of your business and a launchpad for growth. At Ethikate, we take a strategic, proactive approach to protecting product and service brands, so that the innovators, creators, and entrepreneurs can focus on growth and greatness. 

With us by your side, you can take the big leaps, confident that your brand, intellectual property, and commercial relationships are protected, enforced, and fiercely defended.

Our Approach.

We believe the best results come through collaboration. Our commercial and intellectual property advice steps well beyond box ticking and lodgement of paperwork - we’re beside you as your brand grows and evolves, providing strategic, commercially-savvy advice. Our approach is more inclusive and open than your traditional law firm - and that’s just the way we like it.

Here’s how we do it.

Advisory & Strategy


Expert insight and advice to protect and build your biggest asset. We invest time in developing an in-depth understanding of your products, brands and the markets you operate in, enabling us to deliver expert insight and advice to protect and build your biggest asset. 

Secure & Manage Brand & IP Assets


We protect your intellectual property portfolio through global trade mark applications, design registrations and relevant protection strategies, with our attention to detail ensuring they can be defended and enforced with confidence.

Manage Relationships & Reputation


Tailored contract management and enforcement to keep your stakeholder and customer relationships clear and secure.

Commercialise & Grow Your Empire


Expert guidance and support as you scale - whether that’s franchising, attracting investors, or expansion into new products, services or markets. 

Where the brave flourish.

We work with product and services brands across all industries, from start-ups to scaling brands. Our clients are people and brands who have bold ideas, and even braver ambitions. We support the innovators and creators, bringing excitement, and fresh vision to the entrepreneurial world. 

If this sounds like you, let’s talk.

Brand & IP Protection Mini Roadmap.

We’re big believers in supporting start-ups and entrepreneurs to protect their intellectual property.

Our Mini Roadmap is designed to provide personalised advice, outlining the key steps and strategies to protect your brand. Far from generic templates or checklists, you’ll receive a roadmap tailored to your brand, with priorities, cost estimates and all the information you need to make confident decisions. 

What We Do.

  • Intellectual Property Advisory

  • Trade Marks Registration

  • Copyright Protection

  • Product Design Registration

  • IP Disputes & Infringement

  • Trade Mark Oppositions & Non-Use

  • Global Brand & IP Portfolio Management

  • Intellectual Property Licensing

  • Wholesaling & Manufacturing Agreements

  • Customer Agreements & Contracts

  • eCommerce

  • Competition & Consumer Law

  • Privacy & Data Collection Policies

  • Media & Entertainment Contracts

  • Business consulting & training

  • InteAudits & Due Diligence

We’re brand defenders & champions of creativity.

Brand protection is at the heart of everything we do. Led by our founder, Kate Ritchie, we equip you with commercial advice and specialist services in intellectual property, trade marks and brand protection strategies so you can grow your business with a resilient brand. 

Knowledge is power - in life, and in business. We’re big believers in transparency and invest in educating and informing our clients so they feel empowered and confident in their decisions. We prefer to keep things simple and straightforward, without endless, unnecessary legal jargon. That makes us a little different from old-school law firms, and just one of the reasons why our clients look to us as trusted partners. 

Start a conversation.