In today’s increasingly competitive marketplace, having an effective brand strategy is fundamental in establishing your business and its’ edge over your rivals.
But what exactly does the term “brand” mean? In a nutshell, your brand is you and embodies your promise to your customer. It tells them what they can expect from your products and services and conveys how you want to be perceived.
Ethikate is a boutique Australian law firm and trade marks attorney practice helping SMEs protect their brand and intellectual property. { More }
"Kate’s business name says it all. I love working with Kate, she is supportive, reliable, honest and gets things done quickly and correctly. Everything you need in an Attorney. I highly recommend a conversation with her at the very least to see if you can work together."
Jodie Coall, People & Business Helper, Melbourne Natural Wellness
