Ethikate® is a specialist law and trade marks attorney practice…founded on integrity and with a passion for providing start-ups, SMEs and entrepreneurs with smart, tailored and sensible brand and intellectual property strategies.
Ethikate® is a niche law and trade marks attorney firm providing specialist advice and services in intellectual property (IP) & brand protection strategies including trademark searches, trademark applications, trademark registration and enforcement and intellectual property advice for start-ups, entrepreneurs and small business.
Working closely with an amazing calibre of clients, Ethikate® strives to develop and help its clients to implement innovative, tailored and sensible IP and brand protection solutions, without over complicated legalese or the big firm price tag.
Who is Ethikate?
Kate Ritchie, Principal Lawyer & Trade Marks Attorney
BSc, BA, LLB (Hons Class I), DipLegPrac
Ethikate’s Principal Trade Marks Attorney, Kate Ritchie, has a strong commercial background acting in both commercial and legal roles, over the last 20 years. Kate has practiced in 3 different states along the east coast of Australia, having worked with high profile major event organisations, top tier and boutique law firms, small to medium businesses, government agencies and large ASX-listed companies across a broad range of commercial and intellectual property law services.
Kate has broad ranging competency in all aspects of intellectual property services, specialising in both domestic and international trade mark portfolio management, trade mark and design registration and oppositions, and consulting with clients in relation to brand and intellectual property development and protection strategies.
Delivering strategic advice that encompasses both commercial and technical aspects, Kate is able to identify innovative, yet commercially sensible IP solutions for clients as well as establishing strong client and key stakeholder relationships.
Kate’s passion for brand development and protection is second to none and she wants to share her knowledge, years of experience and expertise with her clients to help them make better brand decisions.
Kate prides herself on being professional yet approachable, and is passionate about providing specialist, tailored, cost effective services to her clients.
Our Values
- Doing things differently – we will continue to push the boundaries with a rebellious spirit and a passion for doing things differently. We will not merely settle for mediocre, generic or ‘safe’.
- Integrity in all that we do – we will never compromise on integrity by remaining true to ourselves, true to our clients and true to each other.
- Leading by example – we will endeavour to inspire those around us to be the best they can be by being the best we can be, and lead by example.
- Humility in all that we do – success is not defined by status or numbers, but rather by the strength of our character. We will not lose perspective of who we are and why we do what we do.
- Intelligence and intellectual curiosity – we will maintain and respect a passion for learning, ongoing education and the application of independent thoughts and ideas, acquired via a combination of life experiences and formal education.
- Excellence – we will never settle for less. We will continue to strive for excellence in all that we do. We will expect the same of our colleagues – no more, no less.
- Accountability and compassion – we will recognise our mistakes and we will own them. Equally, we will have compassion for those around us and remember that no one is perfect.
- A thirst for innovation – there are always new technologies and better ways to do things. We embrace innovation and encourage continuous personal and professional improvement.
- Collaboration – the most effective way to work is in collaboration with others. Two heads are better than one and we respect that everyone has something to offer, regardless of position.
- Respect for others and the environment – there is more to life than paper and profit. Success can be achieved whilst still maintaining ethics, sustainability and respect for all beings and the environment.
