By Kate Ritchie, Ethikate Principal Lawyer and Trade Marks Attorney
It is becoming increasingly common for Australian business owners to turn to the Internet when seeking legal information.
Falsely believing that legal documents are ‘standard’ and lured by lower prices and the immediacy of information, founders are unknowingly investing in extraneous documentation that is putting their business at risk.
Though generic, downloadable documents may appear to be a convenient and economical alternative to traditional legal advice, they are potentially harmful to businesses. Generic legal documentation may not be tailored to address a company’s specific needs and leaves business owners unaware of their liabilities and therefore open to possible litigation.
Simple and avoidable mistakes made due to misunderstanding information can create a myriad of issues for businesses from both a legal and reputational standpoint. These oversights undermine a company’s credibility and will not go unnoticed by sophisticated clients, irreparably damaging the positive reputation business owners work tirelessly to build. Additionally, costly litigation that may arise due to false claims or copyright infringements is financially and emotionally catastrophic and can destroy a business.
There is no one-size-fits-all legal documentation; every business requires tailored contracts and policies. Savvy business owners need comprehensive advice and documentation to enable them to mitigate these risks from the outset and protect their two most valuable assets; their intellectual property and their brand.
Ethikate offers a range of affordable packages specifically designed for startup founders and small businesses, including our $199 Initial Consult package. If you have any questions about small business law, including Intellectual Property, Trade Marks and Brand Protection, feel free to get in touch. We’d love to hear from you!
About the Author: Kate Ritchie is a strategically focused Principal Lawyer and Trade Marks Attorney with both commercial and business services and legal experience. Kate has broad ranging competency in all aspects of legal services including intellectual property law, brand protection, commercial and business transactions, negotiation and alternative dispute resolution, internet law, privacy, competition and consumer law and sports law. Kate has worked with top-tier commercial law firms such as Clayton Utz and high profile companies such as Thiess Pty Ltd and Tatts Group. Kate founded Ethikate in 2014 with a passion for providing specialist advice and services in Intellectual Property Law, Trade Marks and Brand Protection Strategies, business and commercial law and entertainment and media law for startups, entrepreneurs and small to medium businesses.