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Considering outsourcing? Read this first…

by Kate Ritchie, Principal Lawyer and Trade Marks Attorney at Ethikate

As every business owner will eventually discover, there comes a point when the number of tasks to be completed outweighs the time available to do so.

No matter how organised and motivated you are, it is an inescapable fact that you are restricted by the number of workable hours in a day.
Spending two hours a day answering emails or one day a week preparing invoices for customers, may not be the best use of your time. So what’s the answer? Well, perhaps it’s time to consider outsourcing some of your workload to other people.

Thanks to the internet and the rise in popularity of cloud-based workrooms and storage systems that can be accessed from anywhere in the world, almost any task can now be outsourced. There are plenty of highly experienced freelancers registered online at outsourcing platforms such as UpWork, who are willing to work for reasonable rates and take some of the more time-consuming jobs associated with business administration off your hands.

However, as with everything, there are both pros and cons, which must be considered before deciding which elements of your business are suitable for outsourcing.

Outsourcing vs. employing staff

Before you start planning an outsourcing strategy for your business, you should think carefully about what positions you need to fill, and what kinds of jobs are typically outsourced.

It is worth considering that generally, you will have more control over full-time employees than contractors and freelancers because they are committed primarily to you and your business. With freelancers, you could end up competing for their time with other clients.

The biggest issue with taking on employees is that they become a fixed cost to your business and you may not be able to fully utilise them on a full-time basis, whereas when you outsource you can manage your expenses in real time and adjust terms in line with your needs in a way you can’t with permanent employees.

If you are considering outsourcing for your business, you will also need to make sure your insurance covers it. Check your professional liability insurance policy to ensure that as well as employees, independent contractors are covered for any claims arising from business-related activities they perform on your behalf.

Here are some of the outsourcing pros and cons:


  • Reduced costs foreign labour can be cheaper than domestic labour, pay for hours worked, rather than a permanent employee contract
  • Globalise your business – working with freelancers based in different time zones will allow your business to operate outside of normal hours
  • International element: utilising freelancers from different countries or those with language skills can provide you with a greater reach and understanding for your business activities overseas
  • Access better technology and specialised expertise – no need to send employees to expensive training courses or purchase the latest software, when you can outsource specific jobs to experienced small companies and individuals


  • An employer/employee relationship where trust and loyalty is nurtured can be harder to achieve
  • When working with freelancers whose first language may not be English, it is easy for messages to get lost in translation. Also, there may be cultural differences you need take into consideration.
  • When it comes to technology and working online, sharing information with non-employees can pose security risks, so you should ensure you are fully covered legally with NDAs etc.

Outsourcing definitely has some advantages. However, you need to carefully consider all pros and cons before deciding if it is the right fit for your business.

About the Author:  Kate Ritchie is a strategically focused Principal Lawyer and Trade Marks Attorney with both commercial and business services and legal experience. Kate has broad ranging competency in all aspects of legal services including intellectual property law, brand protection, commercial and business transactions, negotiation and alternative dispute resolution, internet law, privacy, competition and consumer law and sports law. Kate has worked with top-tier commercial law firms such as Clayton Utz and high profile companies such as Thiess Pty Ltd and Tatts Group. Kate founded Ethikate in 2014 with a passion for providing specialist advice and services in Intellectual Property Law, Trade Marks and Brand Protection Strategies, business and commercial law and entertainment and media law for startups, entrepreneurs and small to medium businesses.

Brand Protection, Business Law, Business Names, Business Tips, Company Law, Consumer Laws, Copyright, Defamation, Ethikately IP Newsletter, Events, Intellectual Property, Internet and ecommerce, News Alerts, Not for Profit, On the Blog, Partnership Law, Privacy, Social Media, Trade Marks, Uncategorised

Ethikate on Sky News Business

Ethikate’s Principal Lawyer & Trade Marks Attorney Kate Ritchie was recently featured on Sky News Business.

Kate’s interview with Chloe James covered business success, the legal sector, “disruption for disruption’s sake”, startups and small businesses.

Check out the full interview below.


Events, News Alerts, Not for Profit

Ethikate’s Kate Hamer to speak at the Collins & Co 2015 NFP Conference

Colour headshotEthikate’s Principal Lawyer & Trade Marks Attorney Kate Hamer is thrilled to be speaking at this year’s Collins & Co Not-For-Profit Conference in Melbourne on Friday 29 May.

The event is great value at only $80 for early bird and $100 for regular ticket prices. Attendees will have access to some of the most experienced and knowledgeable advisors in the NFP sector presenting on a range of key issues affecting NFP organisations.

Kate has spent years working with NFP organisations, big and small, helping them to protect their brands and collateral, advising NFP boards and assisting them with governance and compliance matters.

For further information, go to our Events page or download the program and booking form here.

Brand Protection, Events, Intellectual Property, News Alerts, Trade Marks

News Alert: Ethikate’s Principal Kate Hamer key speaker at 2015 EPIC BUSINESS PLANNING SUMMIT

News Alert: 8 January 2015

Headshot with branding (2)

Ethikate’s Principal Kate Hamer a key speaker at the 2015 Epic Business Planning Summit: 4 March 2015.


I’ve spoken at several events and even guest lectured at University. However, I don’t think I’ve ever been this excited to speak at an event.

The EPIC BUSINESS PLANNING SUMMIT 2015 has an amazing line-up of female entrepreneurs and successful businesswomen (yes, Lisa Messenger IS one of them!) willing to share their inside knowledge, experience and expertise with fellow ‘sisters’ who are savvy, driven and innovative.

What I really love about being a part of this event is the innovative yet practical focus of the agenda.  Whilst there is undoubtedly an intention to inspire fellow women to unleash their inner entrepreneur, this is in no way an event that sells ‘hopes and dreams’. What the EPIC BUSINESS PLANNING SUMMIT hopes to achieve is to arm business savvy women with some practical tools every start-up and small business should, but often don’t, know about in order to succeed.

So what will I be speaking about at this EPIC BUSINESS PLANNING SUMMIT 2015?

In my experience, there is ‘some’ focus on investing in brand development when starting out. This is great but, if you don’t get it right at the start, you’re wasting your money.

Why? Because a brand is only worth as much as it can be protected…and enforced.

Unfortunately brand protection is often misunderstood or forgotten about, until it’s too late…when your business suddenly lands in hot water.

I’m passionate about educating and empowering business women to get it right at the start, rather than investing a lot more time, energy and money into fixing it later on.

My goal by speaking at this event is to share my experience and technical expertise in the corporate world and as an IP lawyer, trade marks attorney and brand protection specialist to show fellow business women how they can derive the most value from their business by creating a brand that can actually be used, protected and enforced.

I will show attendees the difference between a good brand and a not so good brand and, why it is so important to get it right.

So, what are you waiting for? Get your early bird tickets here.

See you there!

Kate xx

Principal Lawyer, Trade Marks Attorney & Brand Protection Specialist