News Alert: 8 January 2015
Ethikate’s Principal Kate Hamer a key speaker at the 2015 Epic Business Planning Summit: 4 March 2015.
I’ve spoken at several events and even guest lectured at University. However, I don’t think I’ve ever been this excited to speak at an event.
The EPIC BUSINESS PLANNING SUMMIT 2015 has an amazing line-up of female entrepreneurs and successful businesswomen (yes, Lisa Messenger IS one of them!) willing to share their inside knowledge, experience and expertise with fellow ‘sisters’ who are savvy, driven and innovative.
What I really love about being a part of this event is the innovative yet practical focus of the agenda. Whilst there is undoubtedly an intention to inspire fellow women to unleash their inner entrepreneur, this is in no way an event that sells ‘hopes and dreams’. What the EPIC BUSINESS PLANNING SUMMIT hopes to achieve is to arm business savvy women with some practical tools every start-up and small business should, but often don’t, know about in order to succeed.
So what will I be speaking about at this EPIC BUSINESS PLANNING SUMMIT 2015?
In my experience, there is ‘some’ focus on investing in brand development when starting out. This is great but, if you don’t get it right at the start, you’re wasting your money.
Why? Because a brand is only worth as much as it can be protected…and enforced.
Unfortunately brand protection is often misunderstood or forgotten about, until it’s too late…when your business suddenly lands in hot water.
I’m passionate about educating and empowering business women to get it right at the start, rather than investing a lot more time, energy and money into fixing it later on.
My goal by speaking at this event is to share my experience and technical expertise in the corporate world and as an IP lawyer, trade marks attorney and brand protection specialist to show fellow business women how they can derive the most value from their business by creating a brand that can actually be used, protected and enforced.
I will show attendees the difference between a good brand and a not so good brand and, why it is so important to get it right.
So, what are you waiting for? Get your early bird tickets here.
See you there!
Principal Lawyer, Trade Marks Attorney & Brand Protection Specialist