Your brand.
Protected. Strategised. Defended.
Consulting-first brand and IP strategy, supported by legal and trade mark attorney expertise - providing clear pathways for start-ups, scaling brands and corporates.
Brand protection • Intellectual property • Trade marks • Commercial strategy
Make bold moves.
Your brand is the foundation of your business and a launchpad for growth. At Ethikate, we take a strategic, proactive approach to protecting product and service brands, so that the innovators, creators, and entrepreneurs can focus on growth and greatness.
With us by your side, you can take the big leaps, confident that your brand, intellectual property, and commercial relationships are protected, enforced, and fiercely defended.
Where the brave flourish.
We work with product and services brands across all industries, from start-ups to scaling brands. Our clients are people and brands who have bold ideas, and even braver ambitions. We support the innovators and creators, bringing excitement, and fresh vision to the entrepreneurial world.
How we work.
We believe the best results come through collaboration. Our commercial strategy, legal and intellectual property advice steps well beyond box ticking and lodgement of paperwork - we’re beside you as your brand grows and evolves, providing strategic, commercially-savvy advice. Our approach is more inclusive and open than your traditional law firm - and that’s just the way we like it.
Here’s how we do it.
Commercial Strategy
Clarify your brand strategy and protect its potential.
Brand protection and IP strategy for start-ups, scaling brands and growing businesses who want clarity before legal action.
Legal Services
Get legally-anchored advice when it matters.
Targeted legal counsel on IP enforcement, contracts, risk mitigation and commercial law for businesses that need formal legal protection and advice.
Trade Marks Practice
Protect what makes your brand uniquely yours.
Registered trade marks attorney services for national and global protection, renewals, monitoring and portfolio management.
Brand Protection Roadmap - The Mini Edition.
We’re big believers in supporting start-ups and entrepreneurs to protect their intellectual property.
Our Mini Roadmap is designed to provide personalised advice, outlining the key steps and strategies to protect your brand. Far from generic templates or checklists, you’ll receive a roadmap tailored to your brand, with priorities, cost estimates and all the information you need to make confident decisions.
The Start Smart Consult™
Expert legal insight for smart beginnings and solid foundations.
Starting up? Don’t wing it. This one-off 45 min online legal consult gives you clear, strategic legal advice to help you build on solid ground—from day one.
No fluff. No free guesses. Just expert guidance to protect your business and set you up for sustainable growth.
For a limited time only, we are offering a fixed price of $499 incl GST.
So…what are you waiting for? Let’s get started.
We’re brand defenders & champions of creativity.
Brand protection is at the heart of everything we do. Led by our founder, Kate Ritchie, we equip you with commercial advice and specialist services in intellectual property, trade marks and brand protection strategies so you can grow your business with a resilient brand.
Knowledge is power - in life, and in business. We’re big believers in transparency and invest in educating and informing our clients so they feel empowered and confident in their decisions. We prefer to keep things simple and straightforward, without endless, unnecessary legal jargon. That makes us a little different from old-school law firms, and just one of the reasons why our clients look to us as trusted partners.
