Top Trade Mark Mistakes Australian SMEs Make (and How to Avoid Them)
Estimated reading time: 5 minutes
Trade marks are one of the most valuable assets a business can own—but only if they’re done right. Unfortunately, many Australian small and medium-sized enterprises (SMEs) fall into common traps when it comes to protecting their brand. These mistakes can cost time, money, and even your reputation.
Here are the top trade mark mistakes we see—and how you can avoid them.
What is a brand and what is a “good” brand?
Your brand is more than just a logo—it’s the personality, reputation, and promise behind your business. In this post, we unpack what a brand really is, why it matters for businesses of all sizes, and what makes a brand stand out. If you're building or refining your brand, this is your starting point.
Safeguarding your brand: Why you need a brand protection strategy.
Once you’ve built a brand, the next step is protecting it. This article explains what brand protection really means, why it matters for your business, and the legal tools available to safeguard your identity, reputation and assets. From trade marks to copyright, we outline how to build a smart protection strategy.
Why a business name isn’t enough: The difference between a trade mark and a business name.
Confused about the difference between a business name and a trade mark? Learn why registering your business name isn’t enough to protect your brand and how a trade mark adds real legal protection.
Protecting your brand overseas.
Planning to go global? This post covers what you need to know about protecting your brand in overseas markets, from Madrid Protocol to country-by-country registration and the risks of not acting early.