Top Trade Mark Mistakes Australian SMEs Make (and How to Avoid Them)

Estimated reading time: 5 minutes

Trade marks are one of the most valuable assets a business can own—but only if they’re done right. Unfortunately, many Australian small and medium-sized enterprises (SMEs) fall into common traps when it comes to protecting their brand. These mistakes can cost time, money, and even your reputation.

Here are the top trade mark mistakes we see—and how you can avoid them.